3th of December, 2020

Hearings from Finland!

My name is Jenni Ahtiainen. I've been working as an accessory designer for my own accessory brand called gTIE which I established 14 years ago. I've been designing bags, bracelets, jewellery and neckwear to people like Marilyn Manson, Snoop Dogg and even Bono has one of my scarfs. You can see my designs in IG @gtiejenni and @gtieneckwear.

In 2018 my hearing got very bad and I got hearing aids. And - by a personal accident - I managed to design something very simple but mind-blowing I knew I can change the world with.

When I got my aids the first reaction was a shock: I was going to be living with hearing devices for the rest of my life. I cried about my destiny to my drummer friend Alina, who laughed and told me "but hey, you're not the only one" - she is half-deaf too. I just didn't know that.

I started to rationalize my shock reaction. Why was I in shock? If you have a bad eyesight, you can choose eyeglasses suiting for your own style, no matter if you're a woman, man, child, rocker, hipster or goth. But if you have a bad hearing, you are stuck with the ugly looking machines for the rest of your life.

You can't even find a beautiful picture of hard on hearing people in any lifestyle, fashion or beauty magazine. Apparently, these industries don't find hard of hearing people with hearing devices beautiful enough to be published.

So, in the beginning of August I got my hearing aids and put the shit behind my ears and started to think. Because I'm a designer, it was natural for me to tune them up "a bit". First I made a small leather holster around the hearing aids, and then I hung some leather stripes to the holster. Suddenly, they felt more like mine. They looked like me. I looked like me.

I took a picture of this new innovation of mine. I posted it on FB and IG and told my customers what had happened to me and my hearing. I went to sauna with my family and once I got back, weird things were happening in social media. My post was spreading like hell amongst hard of hearing people. In very short time it had 220 000 views. Next week Finland's hearing association contacted me, the media was all around asking questions and the first hearing aid manufacturer contacted me as well. I had become the embodiment and ambassador of hearing disorders. Deafmetal was born, naturally and suddenly, by the hands of a hard of hearing designer.

Only after two months Deafmetal was born, it won "the 2018 new product price" in the biggest handicraft trade show in Europe. At the age of 8 months, it won the Creative Business Cup in Finland and is heading now to Copenhagen to compete with rest of the world in the CBC 2019.

After working many years in fashion industry, after having my accessories in the Golden Globes, Oscars, Bambi Awards and on the stage of some HC bands and artists alive, I have never felt so important as a designer that I do now. For the first time I feel my designs actually have a deeper meaning, the work I do for hard of hearing people is not superficial. It has a deeper function: Help.

Just a bit about the name, Deafmetal. When I was making the first IG post, I was trying to think a right hashtag to describe my innovation. Deafmetal came to my head like a light. It refers to metal as a silent material around the hearing aid. Deaf metal... silent material. Also the word Deafmetal suits funnily enough to my personal image as a designer. I totally look like "deafmetal".

jenniDesigner, Artist, Executive force & Motor Head,

Payment Methods:
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Tämän verkkokaupan pääkieli on englanti. Jos sinulla on mitä tahansa kysyttävää suomeksi, autamme mielellämme sähköpostitse

AIDesign Oy
Raatihuoneenkatu 21
Y-tunnus: 3110317-6
00 358 400 427 876

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